How to Write a Personalized Cold Email That Works

This week, Raj and Tyler pull up a cold email from Raj's inbox, and walk through what works (and what doesn't work). Get actionable tips on how to personalize your cold emails, and learn why it's okay to break the rules sometimes!

Inside the episode:

• How to be specific and create familiarity with your cold email
• How to tie the body of your cold email in with your intro (read: don't bait and switch!)
• Why qualitative ROI trumps quantitative ROI

Skip through the funnel:

0:00 Intro
0:41 Top Funnel - The first line
3:02 Middle Funnel - The body of the email
5:04 Bottom Funnel - Proof points
7:03 The Close